:root{
  --bg: #f8f1de;
  --bg-2: #f1e9d2;
  --milk: #fffdf6;
  --ink: #0e1612;
  --ink-2: #1f2924;
  --ink-soft: #4a534d;
  --muted: #8a8f86;
  --line: #e1d7be;
  --line-2: #cdc0a0;

  /* brand-matched greens (sampled from logo) */
  --emerald: #1a6e3a;
  --emerald-2: #2c8a4a;
  --emerald-deep: #08361c;
  --lime: #6fb742;
  --lime-2: #8ed25f;
  /* brand flame */
  --flame: #ee8a2a;
  --flame-2: #ffb061;

  --mango: #ff8a3d;
  --berry: #6b4ea8;
  --strawberry: #e85c7a;
  --citrus: #f0c64a;
  --cobalt: #1d3a8a;
  --cobalt-2: #2e57c4;
  --pearl: #ece2c5;

  --display: "Instrument Serif", "Times New Roman", serif;
  --sans: "Geist", -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif;
  --mono: "Geist Mono", "JetBrains Mono", ui-monospace, "SFMono-Regular", monospace;

  --rad: 18px;
  --rad-sm: 10px;

  --maxw: 1440px;
  --gutter: clamp(20px, 4vw, 64px);
}

*{ box-sizing:border-box; }
html,body{ margin:0; padding:0; }
html{ scroll-behavior:smooth; }
body{
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

::selection{ background: var(--emerald); color: var(--milk); }

a{ color: inherit; text-decoration: none; }
button{ font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }

/* ---------- Typography ---------- */
.display{
  font-family: var(--display);
  font-weight: 400;
  line-height: 0.92;
  letter-spacing: -0.02em;
}
.serif-it{ font-family: var(--display); font-style: italic; font-weight: 400; }
.mono{ font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; }
.eyebrow{
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-soft);
  display: inline-flex; align-items:center; gap: 10px;
}
.eyebrow::before{
  content:""; width: 28px; height:1px; background: currentColor; opacity: .6;
}

h1,h2,h3,h4,h5{ margin:0; font-weight: 400; }
p{ margin:0; }

.h-xxl{ font-family: var(--display); font-size: clamp(72px, 11vw, 180px); line-height: .9; letter-spacing: -0.03em; }
.h-xl { font-family: var(--display); font-size: clamp(56px, 7vw, 112px); line-height: .92; letter-spacing: -0.025em; }
.h-l  { font-family: var(--display); font-size: clamp(40px, 4.6vw, 72px); line-height: 1; letter-spacing: -0.02em; }
.h-m  { font-family: var(--display); font-size: clamp(28px, 3vw, 44px); line-height: 1.05; letter-spacing: -0.015em; }
.h-s  { font-family: var(--sans); font-weight: 500; font-size: 18px; line-height: 1.3; letter-spacing: -0.01em; }

.body-l{ font-size: 19px; line-height: 1.45; color: var(--ink-2); }
.body-m{ font-size: 15.5px; line-height: 1.55; color: var(--ink-2); }
.body-s{ font-size: 13.5px; line-height: 1.55; color: var(--ink-soft); }

/* ---------- Layout ---------- */
.wrap{ max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gutter); }
.section{ position: relative; padding: clamp(96px, 11vw, 160px) 0; }
.section--tight{ padding: clamp(72px, 8vw, 120px) 0; }
.section-head{ display: grid; grid-template-columns: 1fr; gap: 28px; margin-bottom: clamp(40px, 5vw, 72px); }
.section-head .lede{ max-width: 700px; }

/* ---------- Buttons ---------- */
.btn{
  display: inline-flex; align-items: center; gap: 12px;
  padding: 14px 22px;
  border-radius: 999px;
  font-family: var(--sans); font-weight: 500; font-size: 14px;
  letter-spacing: -0.005em;
  transition: transform .35s cubic-bezier(.2,.7,.2,1), background .25s, color .25s, border-color .25s;
  border: 1px solid transparent;
  white-space: nowrap;
}
.btn:hover{ transform: translateY(-1px); }
.btn .dot{ width: 6px; height: 6px; border-radius: 50%; background: currentColor; opacity:.85; }
.btn--primary{ background: var(--emerald); color: var(--milk); }
.btn--primary:hover{ background: var(--emerald-2); }
.btn--ghost{ border-color: var(--ink); color: var(--ink); }
.btn--ghost:hover{ background: var(--ink); color: var(--milk); }
.btn--light{ background: var(--milk); color: var(--ink); }
.btn--light:hover{ background: var(--bg-2); }
.btn .arr{ width: 14px; height: 14px; display:inline-block; transition: transform .35s; }
.btn:hover .arr{ transform: translateX(3px); }

/* ---------- Tag / pill ---------- */
.pill{
  display:inline-flex; align-items:center; gap:8px;
  padding: 6px 12px; border-radius:999px;
  background: rgba(14,22,18,0.06);
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-2);
}
.pill .swatch{ width: 8px; height:8px; border-radius:50%; }

/* ---------- Card ---------- */
.card{
  background: var(--milk);
  border: 1px solid var(--line);
  border-radius: var(--rad);
}
.card--dark{ background: var(--ink); color: var(--milk); border-color: rgba(255,255,255,0.07); }

/* ---------- Hairline ---------- */
.hr{ height:1px; background: var(--line); width:100%; }
.hr-dark{ height:1px; background: rgba(255,255,255,0.1); width:100%; }

/* ---------- Reveal ---------- */
.reveal{ opacity: 0; transform: translateY(24px); transition: opacity .9s ease, transform .9s cubic-bezier(.2,.7,.2,1); }
.reveal.in{ opacity:1; transform: none; }
.reveal-stagger > *{ opacity:0; transform: translateY(18px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.7,.2,1); }
.reveal-stagger.in > *{ opacity:1; transform: none; }
.reveal-stagger.in > *:nth-child(1){ transition-delay: 0ms; }
.reveal-stagger.in > *:nth-child(2){ transition-delay: 80ms; }
.reveal-stagger.in > *:nth-child(3){ transition-delay: 160ms; }
.reveal-stagger.in > *:nth-child(4){ transition-delay: 240ms; }
.reveal-stagger.in > *:nth-child(5){ transition-delay: 320ms; }
.reveal-stagger.in > *:nth-child(6){ transition-delay: 400ms; }

/* ---------- Marquee ---------- */
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.marquee{ display:flex; gap: 48px; white-space: nowrap; animation: marquee 38s linear infinite; will-change: transform; }
.marquee:hover{ animation-play-state: paused; }

/* ---------- Nav ---------- */
.nav{
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  padding: 16px 0;
  transition: backdrop-filter .3s, background .3s, border-color .3s;
}
.nav.scrolled{
  background: rgba(243, 238, 227, 0.78);
  backdrop-filter: blur(14px) saturate(140%);
  -webkit-backdrop-filter: blur(14px) saturate(140%);
  border-bottom: 1px solid var(--line);
}
.nav__inner{ display: grid; grid-template-columns: auto 1fr auto; align-items:center; gap: 32px; }
.nav__logo{ display:flex; align-items:center; gap:10px; }
.nav__logo .mark{
  width: 36px; height: 36px;
  background: url("assets/brand/pfi-mark.png") center/contain no-repeat;
  flex-shrink: 0;
}
.nav__logo .lockup{ display:flex; flex-direction:column; line-height: 1.15; gap: 4px; }
.nav__logo .lockup b{ font-family: var(--display); font-size: 19px; letter-spacing: -0.01em; font-weight: 400; white-space: nowrap; line-height: 1; }
.nav__logo .lockup span{ font-family: var(--mono); font-size: 9.5px; letter-spacing: 0.22em; color: var(--ink-soft); }
.nav__links{ display:flex; gap: 28px; justify-self: center; }
.nav__links a{ font-size: 13.5px; color: var(--ink-2); position: relative; }
.nav__links a::after{ content:""; position:absolute; left:0; right:0; bottom:-4px; height:1px; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .35s; }
.nav__links a:hover::after{ transform: scaleX(1); }
.nav__cta{ display:flex; align-items:center; gap: 10px; }

/* ---------- Hero ---------- */
.hero{
  position: relative;
  min-height: 100vh;
  padding-top: 120px;
  padding-bottom: 80px;
  overflow: hidden;
  isolation: isolate;
}
.hero__canvas{
  position:absolute; inset:0; z-index: -1;
}
.hero__mesh{
  position:absolute; inset:-10%;
  background:
    radial-gradient(45% 35% at 18% 28%, rgba(26,110,58,0.40), transparent 70%),
    radial-gradient(40% 30% at 82% 22%, rgba(238,138,42,0.42), transparent 70%),
    radial-gradient(50% 35% at 72% 78%, rgba(111,183,66,0.38), transparent 70%),
    radial-gradient(35% 35% at 28% 88%, rgba(232,92,122,0.30), transparent 70%);
  filter: blur(40px);
  animation: drift 22s ease-in-out infinite alternate;
  z-index:-1;
}
@keyframes drift{
  0% { transform: translate3d(0,0,0) scale(1); }
  50%{ transform: translate3d(2%, -1%, 0) scale(1.04); }
  100%{ transform: translate3d(-1%, 2%, 0) scale(0.98); }
}
.hero__noise{
  position:absolute; inset:0; pointer-events:none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 0.6 0'/></filter><rect width='100%' height='100%' filter='url(%23n)' opacity='0.5'/></svg>");
  mix-blend-mode: multiply; opacity:.06;
}
.hero__grid{
  display: grid; grid-template-columns: 1.15fr .85fr; gap: 64px; align-items: end;
  position: relative;
}
.hero__title{ position: relative; }
.hero__title .line{ display:block; overflow:hidden; }
.hero__title .line span{ display:inline-block; transform: translateY(110%); animation: rise 1.1s cubic-bezier(.2,.8,.2,1) forwards; }
.hero__title .line:nth-child(2) span{ animation-delay: 100ms; }
.hero__title .line:nth-child(3) span{ animation-delay: 200ms; }
.hero__title .line:nth-child(4) span{ animation-delay: 300ms; }
@keyframes rise{ to { transform: translateY(0); } }

.hero__meta{
  display:flex; flex-direction:column; gap: 28px;
  padding-bottom: 12px;
}
.hero__meta .lede{ max-width: 480px; }
.hero__cta{ display:flex; gap: 12px; flex-wrap: wrap; }

.hero__stage{
  position: relative;
  margin-top: clamp(48px, 6vw, 96px);
  height: clamp(420px, 38vw, 560px);
  border-radius: var(--rad);
  overflow: hidden;
  background: linear-gradient(180deg, rgba(255,255,255,0.4), rgba(255,255,255,0.1));
  border: 1px solid var(--line);
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px;
}
.hero__cell{
  position: relative;
  background: var(--milk);
  display:flex; flex-direction:column; justify-content:space-between;
  padding: 22px;
  overflow: hidden;
  transition: background .4s;
  min-height: 480px;
}
.hero__cell::before{
  content:""; position:absolute; inset:0;
  background: radial-gradient(60% 50% at 50% 50%, var(--cat-tint, transparent), transparent 70%);
  opacity: .55;
  pointer-events: none;
  transition: opacity .4s;
}
.hero__cell:hover::before{ opacity: 0.85; }
.hero__cell + .hero__cell{ border-left: 1px solid var(--line); }
.hero__cell:hover{ background: var(--bg); }
.hero__cell .bottle{
  position:absolute; left:50%; top: 50%;
  width: 60%; height: 64%;
  animation: floatCell 6s ease-in-out infinite;
}
@keyframes floatCell{
  0%,100%{ transform: translate(-50%, -45%); }
  50%   { transform: translate(-50%, calc(-45% - 10px)); }
}
.hero__cell .top{ display:flex; justify-content:space-between; position: relative; z-index:2; }
.hero__cell .bot{ position: relative; z-index:2; }

.hero__ticker{
  margin-top: 56px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 18px 0;
  overflow: hidden;
}
.hero__ticker .marquee span{ font-family: var(--display); font-size: 22px; letter-spacing: -0.01em; color: var(--ink-2); }
.hero__ticker .marquee .dotx{ width:6px; height:6px; background: var(--flame); border-radius:50%; align-self:center; }
.hero__ticker .marquee .dotx:nth-of-type(2n){ background: var(--lime); }
.hero__ticker .marquee .dotx:nth-of-type(3n){ background: var(--emerald); }
.hero__ticker .marquee .dotx:nth-of-type(5n){ background: var(--cobalt); }
.hero__scroll{
  position:absolute; right: var(--gutter); bottom: 32px;
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-soft);
  display:flex; align-items:center; gap:10px;
}
.hero__scroll .bar{ position: relative; width: 1px; height: 40px; background: var(--line-2); overflow: hidden; }
.hero__scroll .bar::after{ content:""; position:absolute; top: -40%; left:0; right:0; height:40%; background: var(--ink); animation: scrollDrop 2.2s ease-in-out infinite; }
@keyframes scrollDrop{ 0%{ top:-40%; } 100%{ top: 110%; } }

/* ---------- Bottle placeholders ---------- */
.bottle{ position: relative; }
.bottle svg{ width:100%; height:100%; display:block; }

/* Real product shots */
.shot{ position: relative; display: grid; place-items: center; }
.shot img{
  width: 100%; height: 100%;
  object-fit: contain;
  object-position: center;
  filter: drop-shadow(0 30px 40px rgba(0,0,0,0.18));
  display: block;
}
.shot--dark img{ filter: drop-shadow(0 30px 50px rgba(0,0,0,0.55)); }
.shot--placeholder{
  width: 100%; height: 100%;
  border: 1px dashed currentColor;
  opacity: 0.5;
  display:flex; align-items:center; justify-content:center;
  flex-direction: column; gap: 10px;
  padding: 24px;
  text-align: center;
}
.shot--placeholder .label{ font-family: var(--mono); font-size: 10px; letter-spacing: .2em; text-transform: uppercase; }
.shot--placeholder svg{ width: 40%; height: auto; opacity: .8; }

/* coming-soon badge */
.coming{
  position: absolute; top: 16px; right: 16px;
  padding: 4px 10px; border-radius: 999px;
  font-family: var(--mono); font-size: 9px; letter-spacing: 0.18em; text-transform: uppercase;
  background: rgba(0,0,0,0.7); color: #fff;
  z-index: 4;
}

/* ---------- About ---------- */
.about{ position: relative; overflow: hidden; }
.about__bloom{
  position:absolute; pointer-events:none; z-index: 0;
  width: 720px; height: 720px; border-radius: 50%;
  filter: blur(80px);
}
.about__bloom.b1{ left: -10%; top: -10%; background: radial-gradient(circle, rgba(26,110,58,0.22), transparent 70%); }
.about__bloom.b2{ right: -10%; bottom: 10%; background: radial-gradient(circle, rgba(238,138,42,0.18), transparent 70%); }
.about > .wrap{ position: relative; z-index: 1; }
.about__grid{ display:grid; grid-template-columns: 1.2fr 1fr; gap: clamp(40px, 6vw, 96px); align-items: start; }
.about__big{ font-family: var(--display); font-size: clamp(40px, 5vw, 72px); line-height: 1.05; letter-spacing: -0.02em; }
.about__big em{ font-style: italic; }
.about__side{ display:flex; flex-direction:column; gap: 28px; }
.about__metric{ display:grid; grid-template-columns: 90px 1fr; align-items:baseline; gap: 18px; border-top: 1px solid var(--line); padding: 20px 0; }
.about__metric .num{ font-family: var(--display); font-size: 44px; line-height: 1; letter-spacing: -0.02em; }
.about__metric:last-child{ border-bottom: 1px solid var(--line); }

.timeline{ margin-top: 80px; position: relative; }
.timeline__line{ position:absolute; left:0; right:0; top: 44px; height:1px; background: var(--line); }
.timeline__line::after{ content:""; position:absolute; left:0; top:0; height:100%; background: linear-gradient(90deg, var(--emerald), var(--lime), var(--flame)); width: var(--prog, 0%); transition: width 1.4s ease; }
.timeline__row{ display:grid; grid-template-columns: repeat(6, 1fr); gap: 24px; position: relative; }
.timeline__node{ position: relative; padding-top: 56px; }
.timeline__node::before{
  content:""; position:absolute; left: 0; top: 38px;
  width: 13px; height: 13px; border-radius: 50%;
  background: var(--bg); border: 1.5px solid var(--ink);
}
.timeline__node.active::before{ background: var(--emerald); border-color: var(--emerald); box-shadow: 0 0 0 4px rgba(26,110,58,0.18); }
.timeline__year{ font-family: var(--display); font-size: 28px; line-height: 1; letter-spacing: -0.02em; }
.timeline__label{ font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-soft); margin-top: 8px; }
.timeline__desc{ margin-top: 10px; font-size: 13.5px; line-height: 1.5; color: var(--ink-2); max-width: 200px; }

/* ---------- Products ---------- */
.products{ background: var(--ink); color: var(--milk); position: relative; overflow: hidden; }
.products::before{
  content:""; position:absolute; inset:0; pointer-events:none;
  background:
    radial-gradient(40% 30% at 5% 10%, rgba(26,110,58,0.30), transparent 70%),
    radial-gradient(35% 30% at 95% 5%, rgba(238,138,42,0.24), transparent 70%),
    radial-gradient(35% 30% at 80% 90%, rgba(29,58,138,0.30), transparent 70%);
  filter: blur(20px);
}
.products > .wrap{ position: relative; z-index: 1; }
.products .eyebrow{ color: rgba(255,255,255,0.6); }
.products .hr{ background: rgba(255,255,255,0.1); }
.products__stage{
  position: relative;
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 4vw, 72px);
  align-items: stretch;
}
.products__visual{
  position: relative;
  min-height: 580px;
  border-radius: var(--rad);
  overflow: hidden;
  background: var(--ink-2);
  display: flex; align-items: center; justify-content: center;
  transition: background .8s;
}
.products__visual .wash{
  position:absolute; inset:0;
  background: var(--cat-wash, radial-gradient(60% 50% at 50% 40%, rgba(10,74,53,0.55), transparent 70%));
  transition: background .8s;
}
.products__visual .grid-bg{
  position:absolute; inset:0;
  background-image: linear-gradient(rgba(255,255,255,0.04) 1px, transparent 1px),
                    linear-gradient(90deg, rgba(255,255,255,0.04) 1px, transparent 1px);
  background-size: 56px 56px;
  mask-image: radial-gradient(70% 70% at 50% 50%, #000 0%, transparent 80%);
}
.products__visual .bottle{
  position: relative; width: 56%; height: 78%; z-index: 2;
  transition: transform .9s cubic-bezier(.2,.8,.2,1), opacity .5s;
}
.products__visual .ring{
  position: absolute; left:50%; top:50%; transform: translate(-50%,-50%);
  width: 84%; aspect-ratio: 1; border-radius:50%;
  border: 1px dashed rgba(255,255,255,0.18);
  animation: spin 60s linear infinite;
}
.products__visual .ring.inner{ width: 64%; animation-duration: 40s; animation-direction: reverse; border-style: dashed; }
@keyframes spin{ to{ transform: translate(-50%,-50%) rotate(360deg); } }
.products__visual .floater{
  position: absolute; width: 70px; height: 70px; border-radius: 50%;
  background: var(--cat-color, var(--emerald));
  opacity: .9; filter: blur(0.5px);
  mix-blend-mode: screen;
}
.products__visual .floater.f1{ left: 10%; top: 18%; animation: float1 9s ease-in-out infinite; }
.products__visual .floater.f2{ right: 14%; top: 26%; width:46px; height:46px; animation: float2 11s ease-in-out infinite; }
.products__visual .floater.f3{ left: 18%; bottom: 16%; width:34px; height:34px; animation: float1 7s ease-in-out infinite reverse; }
.products__visual .floater.f4{ right: 8%; bottom: 22%; width:58px; height:58px; animation: float2 13s ease-in-out infinite reverse; }
@keyframes float1 { 0%,100%{ transform: translate(0,0); } 50%{ transform: translate(8px,-14px); } }
@keyframes float2 { 0%,100%{ transform: translate(0,0); } 50%{ transform: translate(-10px, 12px); } }

.products__copy{ display:flex; flex-direction:column; }
.products__tabs{ display:flex; gap: 8px; flex-wrap: wrap; margin-bottom: 28px; }
.tab{
  padding: 8px 16px; border-radius: 999px;
  border:1px solid rgba(255,255,255,0.16);
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase;
  color: rgba(255,255,255,0.7);
  transition: background .25s, color .25s, border-color .25s;
}
.tab:hover{ color: var(--milk); border-color: rgba(255,255,255,0.4); }
.tab.is-active{ background: var(--milk); color: var(--ink); border-color: var(--milk); }
.tab .dot{ width:7px; height:7px; border-radius:50%; display:inline-block; margin-right:8px; vertical-align:middle; }

.products__name{ font-family: var(--display); font-size: clamp(48px, 6vw, 88px); line-height:.95; letter-spacing:-0.025em; }
.products__name em{ font-style: italic; opacity: .85; }
.products__lede{ margin-top: 20px; font-size: 17px; line-height: 1.5; color: rgba(255,255,255,0.78); max-width: 520px; }

.products__sku{ display:grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 36px; }
.sku{ border:1px solid rgba(255,255,255,0.12); border-radius: var(--rad-sm); padding: 16px; transition: border-color .25s, background .25s; }
.sku:hover{ background: rgba(255,255,255,0.04); border-color: rgba(255,255,255,0.24); }
.sku__size{ font-family: var(--display); font-size: 26px; letter-spacing:-0.02em; line-height: 1; }
.sku__unit{ font-family: var(--mono); font-size: 10px; letter-spacing: 0.18em; color: rgba(255,255,255,0.6); text-transform: uppercase; margin-top: 8px; }
.sku__pack{ font-size: 12.5px; color: rgba(255,255,255,0.55); margin-top: 12px; }

.products__nutri{ display:grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 28px; }
.nutri{ border-top: 1px solid rgba(255,255,255,0.14); padding-top: 12px; }
.nutri__val{ font-family: var(--display); font-size: 26px; letter-spacing:-0.02em; line-height: 1; }
.nutri__lab{ font-family: var(--mono); font-size: 9.5px; letter-spacing: 0.18em; color: rgba(255,255,255,0.6); text-transform: uppercase; margin-top: 6px; }

.products__counter{
  position:absolute; right: 24px; top: 24px;
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; color: rgba(255,255,255,0.65);
  display:flex; gap:10px; align-items:center;
}

/* ---------- Manufacturing ---------- */
.manu__head{ display:grid; grid-template-columns: 1.1fr .9fr; gap: 64px; align-items: end; }
.manu__pipeline{
  margin-top: 64px;
  display:grid; grid-template-columns: repeat(5, 1fr); gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--rad);
  overflow: hidden;
}
.stage{
  background: var(--milk);
  padding: 28px;
  position: relative;
  min-height: 240px;
  display:flex; flex-direction:column; justify-content:space-between;
  cursor: pointer;
  transition: background .35s;
}
.stage:nth-child(1){ background: linear-gradient(180deg, rgba(26,110,58,0.06), var(--milk) 60%); }
.stage:nth-child(2){ background: linear-gradient(180deg, rgba(238,138,42,0.06), var(--milk) 60%); }
.stage:nth-child(3){ background: linear-gradient(180deg, rgba(111,183,66,0.07), var(--milk) 60%); }
.stage:nth-child(4){ background: linear-gradient(180deg, rgba(29,58,138,0.06), var(--milk) 60%); }
.stage:nth-child(5){ background: linear-gradient(180deg, rgba(232,92,122,0.06), var(--milk) 60%); }
.stage:hover{ background: var(--bg-2); }
.stage__num{ font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.2em; color: var(--ink-soft); }
.stage__name{ font-family: var(--display); font-size: 26px; line-height: 1; letter-spacing:-0.02em; margin-top: 14px; }
.stage__name em{ font-style: italic; }
.stage__desc{ font-size: 12.5px; line-height: 1.5; color: var(--ink-2); margin-top: 12px; max-width: 90%; }
.stage__viz{ height: 64px; margin-top: 12px; position: relative; }
.flow{
  margin-top: 22px;
  display:flex; align-items:center; gap: 14px;
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; color: var(--ink-soft); text-transform: uppercase;
}
.flow .line{ flex:1; height: 1px; background: var(--line); position: relative; overflow: hidden; }
.flow .line::after{
  content:""; position:absolute; left:-30%; top:0; height:100%; width: 30%;
  background: linear-gradient(90deg, transparent, var(--emerald), transparent);
  animation: shimmer 3.2s linear infinite;
}
@keyframes shimmer{ to{ left: 130%; } }

/* ---------- Distribution ---------- */
.distribution{ position: relative; }
.dist__layout{ display:grid; grid-template-columns: 1.05fr .95fr; gap: 56px; align-items: stretch; }
.dist__map{
  position: relative;
  min-height: 620px;
  border:1px solid var(--line);
  border-radius: var(--rad);
  background:
    radial-gradient(40% 35% at 65% 38%, rgba(26,110,58,0.10), transparent 70%),
    radial-gradient(30% 30% at 30% 70%, rgba(238,138,42,0.08), transparent 70%),
    var(--milk);
  overflow: hidden;
}
.dist__map svg{ width:100%; height:100%; display:block; }
.dist__map .grid-bg{
  position:absolute; inset:0;
  background-image: linear-gradient(rgba(14,22,18,0.04) 1px, transparent 1px),
                    linear-gradient(90deg, rgba(14,22,18,0.04) 1px, transparent 1px);
  background-size: 32px 32px;
}
.dist__panel{
  display: flex; flex-direction:column; justify-content: space-between; gap: 24px;
}
.dist__city{
  display:grid; grid-template-columns: 28px 1fr auto; gap: 16px; align-items:center;
  border-top:1px solid var(--line); padding: 16px 0;
  cursor: pointer; transition: padding .25s;
}
.dist__city:hover{ padding-left: 6px; }
.dist__city:last-child{ border-bottom:1px solid var(--line); }
.dist__city .idx{ font-family: var(--mono); font-size: 10.5px; color: var(--ink-soft); letter-spacing: 0.18em; }
.dist__city .name{ font-family: var(--display); font-size: 26px; letter-spacing:-0.02em; line-height: 1; }
.dist__city .sub{ font-family: var(--mono); font-size: 9.5px; letter-spacing: 0.2em; color: var(--ink-soft); text-transform: uppercase; margin-top: 6px; }
.dist__city .vol{ font-family: var(--display); font-size: 22px; letter-spacing:-0.02em; }
.dist__city.is-active{ background: linear-gradient(90deg, rgba(10,74,53,0.05), transparent 60%); }
.dist__city.is-active .name{ color: var(--emerald); }

.dist__stat{
  display:grid; grid-template-columns: repeat(3, 1fr); gap: 16px;
  margin-top: 24px;
}
.dist__stat .item{ border-top:1px solid var(--line); padding-top: 12px; }
.dist__stat .item .v{ font-family: var(--display); font-size: 30px; letter-spacing:-0.02em; line-height:1; }
.dist__stat .item .l{ font-family: var(--mono); font-size: 10px; letter-spacing: 0.18em; color: var(--ink-soft); text-transform: uppercase; margin-top: 8px; }

/* ---------- Sustainability ---------- */
.sustain{
  background:
    radial-gradient(40% 30% at 10% 10%, rgba(111,183,66,0.18), transparent 70%),
    radial-gradient(35% 30% at 95% 90%, rgba(238,138,42,0.16), transparent 70%),
    linear-gradient(180deg, var(--bg) 0%, var(--bg-2) 100%);
  position: relative;
  overflow: hidden;
}
.sustain__leaf{
  position:absolute; pointer-events:none;
  width: 520px; height: 520px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(26,110,58,0.16), transparent 70%);
  filter: blur(30px);
}
.sustain__leaf.l1{ left: -10%; top: -10%; }
.sustain__leaf.l2{ right: -10%; bottom: -10%; background: radial-gradient(circle, rgba(240,198,74,0.22), transparent 70%); }
.sustain__grid{ display:grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.pillar{
  background: var(--milk);
  border:1px solid var(--line);
  border-radius: var(--rad);
  padding: 28px;
  min-height: 260px;
  display:flex; flex-direction:column; justify-content:space-between;
  transition: transform .4s, border-color .25s, background .3s;
  position: relative;
  overflow: hidden;
}
.pillar::after{
  content:""; position:absolute; left:0; top:0; right:0; height: 4px;
  background: var(--pillar-accent, var(--emerald));
  transform-origin: left;
  transform: scaleX(0);
  transition: transform .5s cubic-bezier(.2,.7,.2,1);
}
.pillar:hover{ transform: translateY(-4px); border-color: var(--pillar-accent, var(--emerald)); }
.pillar:hover::after{ transform: scaleX(1); }
.pillar:nth-child(1){ --pillar-accent: var(--emerald); }
.pillar:nth-child(2){ --pillar-accent: var(--lime); }
.pillar:nth-child(3){ --pillar-accent: var(--flame); }
.pillar:nth-child(4){ --pillar-accent: var(--cobalt); }
.pillar__icon{ width: 44px; height: 44px; border-radius: 50%; background: rgba(26,110,58,0.08); display:grid; place-items:center; }
.pillar:nth-child(2) .pillar__icon{ background: rgba(111,183,66,0.14); }
.pillar:nth-child(3) .pillar__icon{ background: rgba(238,138,42,0.14); }
.pillar:nth-child(4) .pillar__icon{ background: rgba(29,58,138,0.10); }
.pillar:nth-child(2) .pillar__icon svg path,
.pillar:nth-child(2) .pillar__icon svg circle{ stroke: #3a8a1e; }
.pillar:nth-child(3) .pillar__icon svg path,
.pillar:nth-child(3) .pillar__icon svg circle{ stroke: var(--flame); }
.pillar:nth-child(4) .pillar__icon svg path,
.pillar:nth-child(4) .pillar__icon svg circle{ stroke: var(--cobalt); }
.pillar:nth-child(1) .pillar__metric{ color: var(--emerald); }
.pillar:nth-child(2) .pillar__metric{ color: #3a8a1e; }
.pillar:nth-child(3) .pillar__metric{ color: var(--flame); }
.pillar:nth-child(4) .pillar__metric{ color: var(--cobalt); }
.pillar__icon svg{ width: 22px; height: 22px; }
.pillar__title{ font-family: var(--display); font-size: 30px; line-height: 1; letter-spacing:-0.02em; }
.pillar__title em{ font-style: italic; }
.pillar__metric{ font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; color: var(--emerald); text-transform: uppercase; }

/* ---------- Investors / KPI ---------- */
.invest{ background: var(--ink); color: var(--milk); position: relative; overflow: hidden; }
.invest .eyebrow{ color: rgba(255,255,255,0.6); }
.invest__halo{
  position:absolute; inset:auto;
  width: 700px; height:700px; border-radius:50%;
  background: radial-gradient(circle, rgba(26,110,58,0.50), transparent 70%);
  filter: blur(80px);
  right: -10%; top: -20%;
  pointer-events:none;
}
.invest__halo.b{ left:-15%; bottom:-30%; background: radial-gradient(circle, rgba(238,138,42,0.40), transparent 70%); }
.invest__grid{ display:grid; grid-template-columns: 2fr 1fr 1fr; gap: 16px; }
.kpi{
  background: rgba(255,255,255,0.03);
  border:1px solid rgba(255,255,255,0.10);
  border-radius: var(--rad);
  padding: 28px;
  position: relative; overflow: hidden;
}
.kpi--xl{ grid-row: span 2; min-height: 360px; display:flex; flex-direction:column; justify-content:space-between; }
.kpi__lab{ font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.2em; color: rgba(255,255,255,0.6); text-transform: uppercase; }
.kpi__val{ font-family: var(--display); font-size: clamp(56px, 6vw, 96px); line-height: .95; letter-spacing:-0.025em; }
.kpi__val .unit{ font-family: var(--sans); font-weight: 300; font-size: 0.32em; opacity:.7; margin-left: 8px; letter-spacing:-0.005em; }
.kpi__delta{ font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; color: var(--lime-2); text-transform: uppercase; }
.kpi__chart{ height: 80px; margin-top: 18px; }
.kpi__chart svg{ width:100%; height:100%; display:block; overflow: visible; }
.kpi__list{ display:flex; flex-direction:column; gap: 12px; margin-top: 18px; }
.kpi__row{ display:grid; grid-template-columns: 1fr auto auto; gap: 12px; align-items:center; padding: 12px 0; border-top: 1px solid rgba(255,255,255,0.08); font-size: 13px; }
.kpi__row b{ font-family: var(--display); font-weight: 400; font-size: 22px; letter-spacing:-0.02em; }

/* ---------- Footer ---------- */
.footer{ background: var(--emerald-deep); color: var(--milk); position: relative; overflow: hidden; }
.footer__hero{ padding: 120px 0 80px; position: relative; }
.footer__big{ font-family: var(--display); font-size: clamp(72px, 12vw, 200px); line-height: .9; letter-spacing: -0.03em; }
.footer__big em{ font-style: italic; color: rgba(255,255,255,0.65); }
.footer__form{
  display:grid; grid-template-columns: 1fr 1fr; gap: 56px;
  margin-top: 64px; padding-top: 56px; border-top: 1px solid rgba(255,255,255,0.12);
}
.field{ display:flex; flex-direction:column; gap: 10px; }
.field label{ font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.2em; color: rgba(255,255,255,0.6); text-transform: uppercase; }
.field input, .field select, .field textarea{
  background: transparent; border: 0; border-bottom: 1px solid rgba(255,255,255,0.24);
  padding: 12px 0; color: var(--milk); font: inherit; font-size: 16px; outline: none;
  transition: border-color .25s;
}
.field input:focus, .field select:focus, .field textarea:focus{ border-color: var(--milk); }
.field input::placeholder, .field textarea::placeholder{ color: rgba(255,255,255,0.35); }
.field select option{ color: var(--ink); }
.footer__cols{
  display:grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px;
  padding: 64px 0;
  border-top: 1px solid rgba(255,255,255,0.12);
}
.foot-col h4{ font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.2em; color: rgba(255,255,255,0.55); text-transform: uppercase; margin-bottom: 18px; }
.foot-col a{ display:block; padding: 6px 0; color: rgba(255,255,255,0.82); font-size: 14px; transition: color .2s, transform .25s; }
.foot-col a:hover{ color: var(--milk); transform: translateX(3px); }
.footer__base{
  display:flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 16px;
  padding: 28px 0;
  border-top: 1px solid rgba(255,255,255,0.12);
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; color: rgba(255,255,255,0.55); text-transform: uppercase;
}

/* ---------- Brand Strip (XOXO showcase) ---------- */
.brand-strip{
  position: relative;
  min-height: 560px;
  overflow: hidden;
  background: #c08a3e;
  color: var(--milk);
  isolation: isolate;
}
.brand-strip__bg{
  position:absolute; inset:0;
  background-size: cover; background-position: center;
  opacity: .85;
  z-index: -1;
}
.brand-strip__overlay{
  position:absolute; inset:0;
  background:
    linear-gradient(90deg, rgba(0,0,0,0.50) 0%, rgba(0,0,0,0.22) 50%, rgba(0,0,0,0) 100%),
    linear-gradient(180deg, rgba(0,0,0,0.20) 0%, transparent 40%, rgba(0,0,0,0.35) 100%);
  z-index: -1;
}
.brand-strip .wrap{
  position: relative;
  display: grid; grid-template-columns: 1.05fr .95fr; gap: 64px;
  align-items: center;
  min-height: 560px;
  padding-top: 96px; padding-bottom: 96px;
}
.brand-strip__copy h3{
  font-family: var(--display);
  font-size: clamp(56px, 7vw, 112px);
  line-height: .92;
  letter-spacing: -0.025em;
  color: var(--milk);
}
.brand-strip__copy h3 em{ font-style: italic; opacity: .9; }
.brand-strip__chips{ display:flex; gap: 10px; flex-wrap:wrap; margin-top: 28px; }
.brand-strip__chips .pill{ background: rgba(255,255,255,0.16); color: var(--milk); }

/* lineup of individual cartons */
.brand-strip__lineup{
  position: relative;
  display: flex; align-items: flex-end; justify-content: center;
  gap: 0;
  height: 100%;
}
.brand-strip__shot{
  position: relative;
  flex: 1;
  display: grid; place-items: end center;
  max-width: 28%;
  transition: transform .55s cubic-bezier(.2,.7,.2,1);
  z-index: 1;
}
.brand-strip__shot:nth-child(1){ z-index: 2; transform: translateY(0) translateX(8%); }
.brand-strip__shot:nth-child(2){ z-index: 4; transform: translateY(-12px) translateX(2%); }
.brand-strip__shot:nth-child(3){ z-index: 3; transform: translateY(-4px) translateX(-2%); }
.brand-strip__shot:nth-child(4){ z-index: 2; transform: translateY(8px) translateX(-8%); }
.brand-strip__shot:hover{ transform: translateY(-12px); z-index: 5; }
.brand-strip__shot img{
  width: 100%;
  height: auto;
  max-height: 460px;
  object-fit: contain;
  filter: drop-shadow(0 25px 30px rgba(0,0,0,0.45));
}
.brand-strip__shot .tag{
  position: absolute;
  bottom: -28px; left: 50%;
  transform: translateX(-50%);
  font-family: var(--mono);
  font-size: 9.5px; letter-spacing: 0.2em;
  color: rgba(255,255,255,0.78);
  text-transform: uppercase;
  white-space: nowrap;
  opacity: 0;
  transition: opacity .3s, transform .3s;
}
.brand-strip__shot:hover .tag{ opacity: 1; transform: translateX(-50%) translateY(-6px); }

@media (max-width: 1080px){
  .brand-strip .wrap{ grid-template-columns: 1fr; gap: 32px; }
  .brand-strip__lineup{ flex-wrap: wrap; }
  .brand-strip__shot{ max-width: 24%; }
  .brand-strip__shot img{ max-height: 280px; }
}
.wave{ display:block; width:100%; height: 60px; }

/* ---------- Tweak-driven variants ---------- */
body[data-hmix="All roman"] .serif-it,
body[data-hmix="All roman"] em{ font-style: normal !important; }
body[data-hmix="All italic"] .display,
body[data-hmix="All italic"] .about__big,
body[data-hmix="All italic"] .footer__big,
body[data-hmix="All italic"] .products__name,
body[data-hmix="All italic"] .h-xxl,
body[data-hmix="All italic"] .h-xl{ font-style: italic; }
body[data-dark="off"] .products{ background: var(--bg); color: var(--ink); }
body[data-dark="off"] .products .eyebrow{ color: var(--ink-soft); }
body[data-dark="off"] .products .products__name,
body[data-dark="off"] .products .products__lede,
body[data-dark="off"] .products .nutri__val{ color: var(--ink); }
body[data-dark="off"] .products .products__lede{ color: var(--ink-2); }
body[data-dark="off"] .products .tab{ color: var(--ink-soft); border-color: var(--line-2); }
body[data-dark="off"] .products .tab.is-active{ background: var(--ink); color: var(--milk); border-color: var(--ink); }
body[data-dark="off"] .products .sku{ border-color: var(--line); }
body[data-dark="off"] .products .nutri{ border-color: var(--line); }
body[data-dark="off"] .products .products__visual{ background: var(--milk); border: 1px solid var(--line); }
body[data-dark="off"] .invest{ background: var(--bg); color: var(--ink); }
body[data-dark="off"] .invest .eyebrow{ color: var(--ink-soft); }
body[data-dark="off"] .invest .kpi{ background: var(--milk); border-color: var(--line); color: var(--ink); }
body[data-dark="off"] .invest .kpi__lab,
body[data-dark="off"] .invest .kpi__row,
body[data-dark="off"] .invest .kpi__row b{ color: var(--ink); }
body[data-dark="off"] .invest .kpi__lab{ color: var(--ink-soft); }

/* ---------- Responsive ---------- */
@media (max-width: 1080px){
  .hero__grid{ grid-template-columns: 1fr; gap: 32px; }
  .hero__stage{ grid-template-columns: repeat(2, 1fr); height: 480px; }
  .hero__cell:nth-child(3){ border-left: 0; border-top:1px solid var(--line);}
  .hero__cell:nth-child(4){ border-top:1px solid var(--line);}
  .about__grid{ grid-template-columns: 1fr; }
  .products__stage{ grid-template-columns: 1fr; }
  .products__visual{ min-height: 460px; }
  .manu__head{ grid-template-columns: 1fr; gap: 32px; }
  .manu__pipeline{ grid-template-columns: repeat(2, 1fr); }
  .dist__layout{ grid-template-columns: 1fr; }
  .invest__grid{ grid-template-columns: 1fr 1fr; }
  .kpi--xl{ grid-row: span 1; }
  .sustain__grid{ grid-template-columns: repeat(2, 1fr); }
  .footer__form{ grid-template-columns: 1fr; gap: 28px; }
  .footer__cols{ grid-template-columns: 1fr 1fr; }
  .timeline__row{ grid-template-columns: repeat(3, 1fr); }
  .nav__links{ display:none; }
}
@media (max-width: 640px){
  .hero__stage{ grid-template-columns: 1fr; height: auto; }
  .hero__cell{ min-height: 200px; border-left: 0 !important; border-top: 1px solid var(--line); }
  .invest__grid{ grid-template-columns: 1fr; }
  .sustain__grid{ grid-template-columns: 1fr; }
  .footer__cols{ grid-template-columns: 1fr; }
  .timeline__row{ grid-template-columns: 1fr 1fr; }
  .products__sku{ grid-template-columns: 1fr; }
}